Privacy Policy
Content
A. General information
B. Definition of terms
C. Data controller
D. Data collection
E. Registratioin on our webseite
F. Cookies
G. Subscribing to our newsletter
H. Sending of publications
I. Photography and videos at events
J. Contact via the website
K. Routine deletion and blocking of personal data
L. Data subject rights
M. Data protection for applications and during the application process
N. Other processing through the homepage
Data protection provisions relating to the use of Google Analytics (with anonymisation)
Data protection provisions for the use of YouTube
Data protection provisions relating to the use of LinkedIn
Data protection provisions relating to the use of Google Tag Manager
Data protection provisions relating to the use of Hubspot
Data protection provisions relating to the use of HotJar
Data protection provisions relating to the use of Cookie – und Consent Management
Data protection provisions relating to the use of HERE WeGo
Data protection provisions relating to the use of Facebook
Data protection provisions relating to the use of Facebook Conversion Pixels
O. Data forwarding
P. Legal basis for processing
A. General information
Thank you for your interest in our company. Data protection is of great importance to the Executive Board of. It is possible to use the SEQUELLO GmbH website without providing any personal data. However, if you wish to use particular services provided by our company via our website, your personal data may need to be processed. Should this prove necessary, we will obtain your consent.
Personal data is processed in compliance with the provisions of the General Data Protection Regulation (GDPR) and national data protection regulations. This privacy notice provides visitors with information on the content and purpose of the personal data we collect and process. This privacy notice also informs visitors to the site of their rights as data subjects.
As the operator of the website, SEQUELLO GmbH has implemented extensive technical and organisational measures to ensure that data processed through this website is reliably protected. However, transmissions of data between your device and our server may be subject to vulnerabilities, especially if the device that you use to communicate with our server can be accessed by third parties. Should you have any concerns regarding security, information may also be communicated by other means, including by telephone or in-person at one of our branch offices.
B. Definition of terms
The SEQUELLOG GmbH privacy policy refers to provisions and definitions of the General Data Protection Regulation (GDPR). Our privacy notice should be easy to read and understandable for visitors to our website and for our customers and business partners. To ensure that this is the case, we would like to first explain the terms used:
1) Personal data
Personal data is any information relating to an identified or identifiable natural person.
2) Data subject
A data subject is any identified or identifiable natural person whose personal data may be processed by a controller.
3) Controller
The controller is the company that obtains the data from the data subject and determines the purposes and means of the processing.
4) Data processor
The data processor is a natural person or a company that processes personal data on behalf of the controller.
5) Recipient
A recipient is a natural person, legal entity or public body to which personal data is disclosed.
6) Third party
A third party is a natural person, legal entity or public body that processes personal data on behalf of the controller or data processor.
7) Processing
Processing is any operation or set of operations performed on personal data. This includes the collection, storage, restriction or erasure of the data.
8) Restriction of processing
Restriction of processing refers to limiting the use of personal data.
9) Consent
Consent means any declaration given by an individual to confirm their agreement to the processing of their personal data.
10) Withdrawal of consent
Withdrawal means that a person withdraws their consent to data processing by the controller.
11) Pseudonymisation
Pseudonymisation removes the connection between the data and an identifiable person. This connection can only be re-established with the use of additional, specially secured data. The pseudonymisation process also achieves “data minimisation”.
12) Profiling
Profiling means any form of automated processing of personal data.
C. Data controller
The controller as defined in the GDPR is:
SEQUELLO GmbH
Laaer-Berg-Straße 43
1100 Vienna
Austria
Tel.: +43 50 626-0
Email: hello@sequello.com
Website: www.sequello.com
D. Data collection
Every time the SEQUELLO GmbH website is accessed, the site collects a range of data and information, which is stored in the server’s log files. This data and information include:
1) Browser types and versions
2) Your computer’s operating system
3) The website from which you were directed to our website
4) The pages accessed on our web server
5) The date and time of your visit
6) Your IP address
7) Your internet service provider
SEQUELLO GmbH does not use this information collected in an anonymised form to identify the data subject. However, this data is required to ensure the correct delivery and display of our website content and to provide authorities with the necessary information in case of attack by hackers. PORR AG processes this data for statistical purposes and as a technical measure to ensure data protection and information security of this processing and your data.
E. Registration on our website
You have the option of registering on our website. The personal data that you submit is processed exclusively for internal use by the controller and for its own purposes.
When you register on our website, the IP address assigned by your internet service provider will be stored, together with the date and time of registration. This data will not be disclosed to third parties unless there is a statutory disclosure obligation or disclosure is required in case of the prosecution.
Registration allows us to offer you services or content that are only available to registered users. All registered users may amend or completely delete the data provided from our database at any time.
F. Cookies
/disclaimer.js" type="application/javascript">G. Subscribing to our newsletter
Our website offers users the option to subscribe to our newsletter. We use our newsletter to send customers and business partners regular information about our offerings. A double opt-in procedure will be used after you register and a confirmation email will be sent to the email address provided. This confirmation email is used to ensure that you own the email address and have requested to receive the newsletter.
When you subscribe to the newsletter, your email address, the IP address assigned by your internet service provider and the date and time of registration will be stored. This data will not be disclosed to third parties unless there is a statutory disclosure obligation or disclosure is required in case of prosecution.
You may unsubscribe from our newsletter at any time, which will result in the immediate deletion of your data processed for this purpose. You will find information on how to unsubscribe at the end of the newsletter.
H. Sending of publications
Our publications (magazine and e-paper) focus on Austrian and international projects and share knowledge and experience from all sectors of the construction industry.
The publications give readers an insight into the complex challenges faced and innovative solutions used throughout the value chain in the construction industry. What’s more, the articles are authored by our own experts.
To send these regular publications, we need the recipient’s name and address, plus an email address for electronic publications.
The legal basis is either your consent or our legitimate interest in providing the recipient with information on current issues in the construction industry. If you wish to opt-out of receiving future publications, please notify us by sending a short message by email to hello@sequello.com or writing to us at the postal address provided in section C. We will then delete your contact details processed for this purpose and will not send you any further publications.
I. Photography and videos at events
Photos and videos are taken during our events for use on websites, via social media channels and in our publications and other print media. The controller uses such photos and videos to promote its products and events, to advertise the company and to increase brand awareness in the construction industry.
The legal basis for this use is our legitimate interest within the meaning of Article 6(1)(f) GDPR and Sections 12 and 13 of the Data Protection Act: public relations and presenting the controller’s activities.
If you do not agree to photos and videos during our events, please contact a representative of our company during the event.
We have carefully balanced the interests of data subjects and our company and we are confident that this processing does not infringe the rights of data subjects. However, you still have the right to object to the processing of photos and videos taken. To do so, simply send an email briefly outlining your objection to hello@sequello.com.
J. Contact via the website
As required by law, our website provides current contact details for SEQUELLO GmbH. If you contact us by email or using a contact form, the data you have sent will automatically be stored and used solely for the purpose of replying to your message.
Once we have replied to or handled your request, your data will be deleted.
K. Routine deletion and blocking of personal data
SEQUELLO GmbH processes and stores personal data concerning data subjects only for as long as is necessary to achieve the purpose of this storage, or as required by law.
If the purpose or the legal basis for processing ceases to apply, your personal data will be blocked or deleted in accordance with our processes and in compliance with statutory requirements.
Entfällt der Zweck oder die rechtliche Grundlage für die Verarbeitung, werden Ihre personenbezogenen Daten auf Basis unserer Prozesse gesetzeskonform gesperrt oder gelöscht.
L. Data subject rights
Data subjects have extensive rights relating to the processing of personal data under the EU GDPR. These rights are outlined below:
1) Right of access
All data subjects have the right to obtain information about stored personal data concerning them and a copy of this information from the controller at any time.
2) Right to rectification
All data subjects have the right to obtain without undue delay the rectification of inaccurate or incomplete personal data stored by the controller.
3) Right to erasure
All data subjects have the right to obtain from the controller the erasure of their personal data if
– the personal data is no longer necessary in relation to the purposes for which it was collected
– the legal basis for the processing no longer applies (end of a contract, withdrawal of consent).
You may request the deletion of data stored by us by contacting a member of our team at any time, and specifically by contacting us by email at hello@sequello.com.
4) Right to restriction of processing
All data subjects have the right to obtain from the controller restriction of processing if:
– the purpose of the processing ceases to apply
– the legal basis for the processing no longer applies (end of a contract, withdrawal of consent).
You may request the deletion of data stored by us by contacting a member of our team at any time, and specifically by contacting us by email at hello@sequello.com.
5) Right to data portability
All data subjects have the right to receive the personal data concerning them that they have personally provided to a controller, in a structured, commonly used and machine-readable format, or to transmit this data to another controller without hindrance from the original controller if the processing is based on consent or a contract and is performed electronically.
You may request the deletion of data stored by us by contacting a member of our team at any time, and specifically by contacting us by email at hello@sequello.com.
6) Right to object
All data subjects have the right to object at any time to the processing of personal data concerning them processed due to legitimate interests. If an objection is made, PORR AG will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing, which override the interests, rights and freedoms of the data subject, or unless the processing is for the purposes of establishing, exercising or defending legal claims.
You may request the deletion of data stored by us by contacting a member of our team at any time, and specifically by contacting us by email at hello@sequello.com.
7) Automated individual decision-making, including profiling
As a responsible company, we refrain from the use of automatic decision-making or profiling.
8) Right to withdraw consent
All data subjects have the right to withdraw their consent to the processing of personal data at any time.
You may request the deletion of data stored by us by contacting a member of our team at any time, and specifically by contacting us by email at hello@sequello.com.
9) Right to complain to the supervisory authority
Pursuant to Article 77 GDPR, you have the right to lodge a complaint with a competent supervisory authority if you consider that the processing of personal data relating to you infringes the GDPR.
The Austrian Data Protection Authority can be contacted at Barichgasse 40-42, 1030 Vienna.
M. Data protection for applications and during the application process
The controller collects and processes applicants’ personal data in order to process applications. Processing may also be carried out electronically. In particular, this is the case when applicants submit application documents to the controller electronically, such as by email or via the career portal at porr-group.com/en/career. If PORR AG enters into an employment contract with an applicant, the data transferred will be stored for the purpose of executing the employment relationship. If PORR AG does not enter into an employment contract with the applicant, the applicant’s documents will automatically be deleted no later than seven months after receipt of the application, unless such deletion is prevented by other legitimate interests of SEQUELLO GmbH or by the applicant’s consent to further processing.
If your application does not relate to a specific position advertised on the career portal (speculative application), your data may be forwarded to a PORR Group company due to mutual legitimate interests based on your skills and qualifications.
Which data is collected?
The following data is collected and processed for the purpose of automated processing of your application:
1) First name, surname, email address and, if applicable, address/location, date of birth, title, telephone number, nationality
2) Additional questions relevant to the specific advertisement (e.g. driving licence)
3) CV, especially details of professional experience and education
4) Professional experience and education
5) Skills (e.g. Photoshop, MS Office)
6) Applicant photo
7) Qualifications, awards and language skills
8) Covering letter
9) Any files and documents that you upload
N. Other processing through the homepage
Data protection provisions relating to the use of Google Analytics (with anonymisation)
Our website uses Google Analytics, a web analytics service offered by Google Ireland Limited, which has its registered office at Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Analytics uses cookies, which are stored on your computer and enable your use of the website to be analysed. The information generated by the cookie about your use of this website, such as your browser type/version, the operating system used, referrer URL (previously visited site), IP address and the time of the server request, is usually transmitted to a Google server in the US and stored there.
The information is used to analyse internet and website use, e.g. anonymised evaluations and graphics of page views and visits. The data is used exclusively for market research, to optimise the website and to provide other services related to internet use. This information may also be transferred to third parties if this is prescribed by law or if third parties are engaged to process this data. Your IP address will never be combined with any other data held by Google. IP addresses are anonymised and this prevents identification (IP masking).
You can prevent the storage of cookies by configuring your browser software accordingly. You can also prevent the storage of data generated by the cookie and related to your use of the website (including your IP address) and Google’s processing of this data by downloading and installing a browser add-on https://tools.google.com/dlpage/gaoptout?hl=en-GB.
This will install an opt-out cookie on your device, which will prevent future capture of your data while visiting this website. The opt-out cookie only applies to this browser and our website and will be stored on your device. If you delete cookies in this browser, you will need to set the opt-out cookie again.
Further information on data privacy in connection with Google Analytics is available in Google Analytics Help https://support.google.com/analytics/answer/6004245?hl=en-GB.
The legal basis for the processing is the legitimate interest in offering visitors to our website targeted and relevant advertising in accordance with Article 6(1)(f) GDPR.
Data protection provisions for the use of YouTube
This website contains at least one YouTube plug-in. The operator of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
A link to YouTube’s servers is created when you visit one of our website pages with a YouTube plug-in. The YouTube server receives information on the specific page of our website that you visited. If you are also logged in with your YouTube account, this will enable YouTube to directly associate your browsing behaviour with your personal profile. You can prevent this association from being made if, before visiting our website, you log out of your account.
You can find further information on the collection and use of your data by YouTube in YouTube’s privacy policy published at policies.google.com/privacy?hl=en-gb.
Data protection provisions relating to the use of LinkedIn
Our website incorporates plug-ins for the LinkedIn social network, or LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereinafter referred to as “LinkedIn”). The LinkedIn plug-ins can be identified by the corresponding logo or the “Recommend” button. Please note that, when you visit our website, the plug-in creates a link between your web browser and the LinkedIn server. LinkedIn is informed that our website has been visited from your IP address. If you click on the “Recommend” button while also logged into your LinkedIn account, you have the option to link content from our website to your LinkedIn profile page.
In doing so, you allow LinkedIn to associate your visit to our website with you or your user account. Please note that we do not receive any information regarding the content of the data transmitted or how it is used by LinkedIn.
Further information on data collection and your legal options and possible settings are available from LinkedIn. This information can be found at www.linkedin.com/static.
Data protection provisions relating to the use of Google Tag Manager
On our website, we use the “Google Tag Manager” from Google Ireland Limited, based in Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) ”. This service allows website tags to be managed via an interface. Tags are small code elements on a website that are used, among other things, to measure traffic and visitor behaviour, to record the impact of online advertising and social channels, to use remarketing and targeting, and to test and optimize the website. The Google Tag Manager only implements tags. The Google Tag Manager follows a series of triggering rules that determine when these tags should be used on a website. When a user visits the website, the tags are triggered according to the configuration and the corresponding cookies are loaded into their browser. It contains instructions on which tags should be triggered. Using the Google Tag Manager will make your use of our website more efficient and faster, as managing the correct tags will speed up our website. If the Google Tag Manager has been deactivated at the domain or cookie level, it will remain in effect for all tracking tags, provided that they are implemented with the Google Tag Manager.
The legal basis for this processing activity lies in your consent, taking into account the lower level of data protection in the USA and under Article 49 (1) (a) GDPR. The data collection and storage can be contradicted at any time with effect for the future.
Data protection provisions relating to the use of Hubspot
This website uses HubSpot, a digital marketing tool from the US company HubSpot, Inc., 25 First St 2nd Floor Cambridge, MA, USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Telephone: +353 1 5187500. (“Hubspot”).
Hubspot is an integrated software solution with which we implement different parts of our marketing presence. These include:
– email marketing,
– Social media publishing & reporting,
– LiveChat
– contact management
– contact forms.
This information and the content of our website are stored on the servers of our software partner HubSpot and enable us to contact visitors to our websites. We also receive anonymized information about which of the content is of particular interest to you. We use all information collected exclusively to improve our website and to adapt marketing measures in a targeted manner.
You can find more information from HubSpot regarding the EU data protection regulations here.
The following data can be recorded via Hubspot:
– Geographical position
– Browser type – Referral URL
– performance data
– frequency of use
– files that are displayed on site
– Domain names
– Pages viewed
– Aggregate usage
– Version of the operating system
– Internet service provider
– IP address
– device identification
– Duration of the visit
– Operating system access times
– Clickstream data
– Device model and version
– Messages via a contact form
We ask for your consent to the use of Hubspot, pointing out that Hubspot is part of an American company for which a lower level of data protection can be assumed. The American government has the possibility to access data of EU citizens in US companies without our being able to prevent it.
Data protection provisions relating to the use of Hotjar
Our website uses the web analysis service Hotjar (Hotjar Ltd, Level 2, St Julians Business Center, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, Tel .: +1 (855) 464-6788, support@Hotjar.com ) in order to better understand the needs of our users and to optimize the offer and functionality of this website.
With the help of Hotjar’s technology, movements on websites on which Hotjar is used can be traced (so-called heatmaps). This data gives us information about which buttons are clicked, how far it is scrolled, and how much time users spend on which pages. With the help of Hotjar, it is also possible to obtain feedback directly from the users of our website. Hotjar works with cookies and other technologies to collect data about the behavior of our users and about their end devices.
We therefore pay particular attention to the protection of your personal data when using Hotjar. We can only understand which buttons are clicked, which course the mouse takes, how far it is scrolled, screen size, device type and browser information, geographical location (country), time of access and the preferred language for displaying our website.
No personal data is stored in the specified cookies,
Hotjar automatically hides areas of the website in which personal data about you or third parties are displayed. This data can therefore not be traced at any point in time.
IP addresses are only stored anonymously and processed further, so that a direct personal reference is impossible. Hotjar stores the information described above on our behalf in a pseudonymized user profile. You can prevent Hotjar from collecting your data at any time by deactivating the service on this page https://www.Hotjar.com/privacy/do-not-track/ or by contacting Hotjar (https://www. Hotjar.com/contact).
For more information, see the ‘about Hotjar’ section on Hotjar’s help page. You can find Hotjar’s data protection declaration here: https://www.Hotjar.com/privacy/
Since data is also stored outside the EU during data processing, it is based on your consent, taking into account the lower level of data protection in the USA in accordance with Article 49 (1) (a) GDPR.
Data protection provisions relating to the use of Cookie- und Consent Management
In order to obtain data protection-compliant consent for the use of cookies on our website, we use the cookie control Clickskeks from Papoo Software & Media GmbH Auguststr. 4, D-53229 Bonn.
Clickskeks records and stores the consent to the use of cookies for the respective user of our website. Our cookie banner ensures that cookies that are not essential for the functioning of the pages are only set if the user has expressly consented to their use.
For this purpose, we store information on the extent to which the user has confirmed the use of cookies. The user’s decision can be revoked at any time by accessing the cookie settings and managing the declaration of consent. Existing cookies are deleted after consent is revoked. A cookie is also set to store information about the status of the user’s consent, which is referred to in the cookie details. Furthermore, the IP address of the respective user is transmitted to Cookie Control servers when this service is accessed. The IP address is neither stored nor associated with any other data of the user, it is only used for the correct execution of the service. The use of the above-mentioned data is therefore based on the legal obligation to obtain your consent before cookies are stored on your device.
Further information can be found here.
Data protection provisions relating to the use of Google Ads Conversion Tracking
We use the online advertising programme “Google Ads” from Google and, as part of this, the conversion tracking offered by Google. A cookie for conversion tracking is stored on your computer when you click on an advert placed by us in the Google search or advertising network. These cookies lose their validity after 30 days and are not used for personal identification. If you visit certain pages of our website while the cookie is valid, both we and Google can recognise that you have clicked on an ad and have been redirected to this page.
Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Ads customers. The information collected using the conversion cookie is used to create conversion statistics for us as an Ads customer. We learn the total number of users who clicked on our advert and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which you can be personally identified as a user.
If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this – for example, by using a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser to block cookies from the domain “www.googleadservices.com”. Google’s privacy policy on conversion tracking can be found here https://services.google.com/sitestats/de.html.
The legal basis for data processing lies in your consent, taking into account the lower level of data protection in the USA and follows Art. 49 para. 1 lit. a GDPR.
Data protection provisions relating to the use of HERE WeGo
We integrated the HERE WeGo service from the Dutch company HERE Global B.V (Kennedyplein 222-226, 5611 ZT Eindhoven, Netherlands) (“HERE”) on this website. We use this to present geographic data for you and, by processing your geolocation, you can, among other things, show your own location on the map.
With HERE you can determine your route to our company headquarters and show where you were.
If you agree to the use of HERE, information is collected in cookies so that it can be displayed efficiently in your browser.
In addition to your IP address, GPS data and technical data such as device type, charging speed, time stamp, network, WiFi and Bluetooth networks in the area are recorded.
When forwarding to HERE, anonymization occurs, for example. the IP address is replaced by a random identifier. It is no longer possible to identify the natural person in this way.
Further details on data processing by HERE can be found under this LINK.
The use of the above data is based on your consent in accordance with Art 6 Paragraph 1 lit a within the scope of consent management.
Data protection provisions relating to the use of Facebook
We integrated components of the company Facebook on this website to present its visitors with current information on products, events and offers. Facebook is a social network that Sequello makes available to Sequello in joint processing in accordance with GDPR Art 26, so-called “Page Insights”.
“Page-Insights” are page statistics on “I like” information, post range and other topics that Sequello primarily uses on an anonymous basis. You can find more information on this under the following link: https://www.facebook.com/business/a/page/page-insights
Details on the joint processing between Sequello and Facebook can be found at: https://www.facebook.com/legal/terms/page_controller_addendum.
This agreement states that Facebook has primary responsibility for processing. If you have any concerns about security, you can also contact our data protection contact address at any time and we will forward your request to Facebook.
Since Facebook is a worldwide social network, we have no influence on the technical and organizational aspects and can only influence the content of Sequello’s products and events.
A social network is a social meeting place operated on the Internet, an online community that usually enables users to communicate with one another and to interact in a virtual space. A social network can serve as a platform for exchanging opinions and experiences, or it enables the Internet community to provide personal or business-related information. Among other things, Facebook enables users of the social network to create private profiles, upload photos and network via friend requests.
The operating company of Facebook is Facebook Ireland Ltd., 4 Grand Canal Square Grand Canal Harbor, Dublin 2, Ireland.
Each time one of the individual pages of this website is called up, which is operated by the person responsible and on which a Facebook component (Facebook plug-in) has been integrated, the Internet browser on the information technology system of the person concerned is automatically activated by the respective Facebook Component causes a representation of the corresponding Facebook component to be downloaded from Facebook. A complete overview of all Facebook plug-ins can be called up at https://developers.facebook.com/docs/plugins/. As part of this technical process, Facebook receives knowledge of which specific subpage of our website is visited by the person concerned.
If the person concerned is logged in to Facebook at the same time, Facebook recognizes which specific sub-page of our website the person concerned is visiting with each visit to our website by the person concerned and for the entire duration of the respective stay on our website. This information is collected by the Facebook component and assigned to the respective Facebook account of the person concerned by Facebook. If the person concerned activates one of the Facebook buttons integrated on our website, for example, the “Like” button, or if the person concerned makes a comment, Facebook assigns this information to the person concerned’s personal Facebook user account and saves this personal data.
Facebook always receives information via the Facebook component that the person concerned has visited our website if the person concerned is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the person concerned clicks on the Facebook component or not. If the data subject does not want this information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before calling up our website.
The data guideline published by Facebook, which is available at https://facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook. It also explains which setting options Facebook offers to protect the privacy of the person concerned. In addition, different applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.
The data processing takes place on the basis of your consent taking into account the lower level of data protection in the USA and follows Art. 49 Para. 1 lit. a GDPR.
The consent can be revoked at any time with effect for the future.
Data protection provisions relating to the use of Conversion Pixels
By using the service provided by Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA) Facebook Conversion Pixels, statistical data are recorded with which the success of a Facebook advertisement can be recorded. In addition, anonymous data about your usage behavior is collected on the website in order to create usage-based online advertising for you. As a user, you benefit from personalized advertising on other websites. This is the only way we can continuously optimize our offer to you. You can access the data protection conditions of Facebook Inc here: https://www.facebook.com/about/privacy.
If you are logged in to Facebook, you can object to the use of the conversion pixel under the following link: https://www.facebook.com/settings?tab=ads
The data processing takes place on the basis of your consent taking into account the lower data protection level in the USA and follows Art. 49 Para. 1 lit. a GDPR.
The consent can be revoked at any time with effect for the future.
O. Data forwarding
SEQUELLO GmbH may allow your contact details to be forwarded to one or more data processors, such as an IT service provider, exclusively for internal use on behalf of the controller.
Our contracts with all processors ensure that these service providers also comply with the provisions of the GDPR. Requests that we receive exercising data subject rights will also be communicated to recipients of data in accordance with Article 19 GDPR so that they can comply with your rights.
P. Legal basis for processing
The legal basis for processing personal data on our website is our legitimate interest in providing you with information on our products and services, or in acquiring you as a future customer, e.g. as a pre-contractual measure, or to fulfil our contractual obligations towards you as the data subject if an order has been placed that requires delivery of goods. As a result, legal obligations to retain data or disclose data to authorities can themselves constitute a legal basis.
For all other processing, e.g. newsletters, we will obtain your consent, which may be withdrawn at any time.